Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Although it may seem impossible for you to be a part of this glittery world, it’s not! The Sports and Entertainment Marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multibillion-dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful. This course will show you exactly how things work behind the scenes of a major entertainment event and how you can be part of the act.

Course Details

You will need access to word processing software.
Course Outline
Basic Principles of Marketing
Introduction to Sports and Entertainment Marketing
Principles of Effective Sports and Entertainment Marketing in the 21st Century
Diversity and Demographics
Event Marketing
Product Marketing
Sponsorships and Endorsements
Careers in Sports and Entertainment Marketing
Societal and Cultural Influences